Web Design Piracy: How serious is it?

By Abygail Dela Cruz  Last updated Oct 7, 2006

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It's a very, very serious thing—even though it's unfortunate that some designers and programmers don't think the same. Come on now, guys. Stop making excuses. Design piracy is stealing. And no matter how you look at it, stealing is wrong.

It's a very, very serious thing—even though it's unfortunate that some designers and programmers don't think the same. It's not even surprising anymore that the "nothing is original" argument comes up ever so often when the issue of design piracy is discussed. Or the perennial "it's inspired, not ripped/stolen/pirated." Come on now, guys. Stop making excuses. Design piracy is stealing. And no matter how you look at it, stealing is wrong.

As a designer myself, I have a lot of things to say about that "nothing is original" argument, but that's already been discussed so I'll just be reiterating what Rome had said. Unfortunately, the "light" way some have been seeing the issue of design piracy, most often than not, stems from this argument. If you have already made yourself believe that nothing is original, then you really won't see anything wrong with copying somebody else's work.

"Conscience? What conscience?"

Whatever ethical voice telling you that copying somebody else's design is wrong goes out of the window, and down the drain. You've already given yourself the perfect excuse. Nothing is original anymore anyway, so what the heck right?

Wrong. This is where the question of whether a work is ripped or inspired comes in.

So, ok, some smart guy already invented the wheel. There's no point of trying re-invent it. But has somebody already thought of putting pink ruffles on the wheel to make it look pretty (oh, maybe even a sprinkle of blue sequins on top)? If somebody already did, well, I'll make my ruffles tangerine with pink polka dots. And make my sequins red and green. Oh, I think I'll put a little bit of spray paint splatter on the side, a violent shade of violet. I'll put a little more of this, and a little more of that. In the end, I'll end up with "something" that remotely resembles a wheel, but different enough for people not to consider it JUST a wheel.

It's probably not the best analogy (if you take that literally, you'll probably end up with a frighteningly ugly piece of junk), but that's the most I can think of. An inspired design can be built upon an "original" concept, but still modified enough that you will see the designer's touch (and other influences that may have added to the output). An inspired design takes some elements of the inspiration, but is still able to stand on its own as a different design.

As designers, we are paid to come up with "original" or inspired concepts. The talent behind thinking out of the box is basically the reason behind why we can come up with these concepts, and this same talent is the reason why we got hired in the first place. For us, a wheel isn't just a wheel—it's a wheel with ruffles, sequins, polka-dots, paint, ribbons, and other creative ideas we can think of in order to make that boring wheel look interesting.

When you rip somebody else's design, it's like taking my wheel with tangerine ruffles and pink polka dots, red and green sequins, and violet spray paint splatter, add a brown button or two, then pass it off as your own without even thinking of changing the colors or styles of what I have originally chosen for my wheel. When you put our wheels side-by-side, it would be like looking at a pair of identical twins—and one of the twins just happens to have a pimple on his left cheek and a small scar under his chin. Simply put, you are practically just passing off somebody else's work as your own. That's stealing, and you can really get sued for copyright infringement.

Another common excuse is "my client wants a clone—I need the money." Oh, poor you. Didn't you ever think that there people poorer than you but still had the decency not to steal? You'd probably even get poorer when a copyright infringement case is thrown at your face.

And please, don't ever tell me that ripping is "the sincerest form of flattery." What's so flattering about having a design you've work so hard for stolen? Worse, what if you lost money because of the rip? Would you still get flattered? I think not. Well, just think how you would feel if you had your mobile phone stolen on the way home. You must be insane to think "Omigahd! I'm so flattered the guy snatched my phone!" Sounds silly, doesn't it? We're in the same premise here. Ripping is stealing intellectual property.

It actually all boils down to one thing: RESPECT FOR EACH OTHER'S WORK. If you really don't understand the meaning of respect or that you're under the delusion that everything in the world revolves around you, then you probably wouldn't think the two are different. But if you do, you know that stealing intellectual property is as grave (or even graver still) as snatching somebody's mobile phone.

We are a small community of designers and programmers, each of us with a different kind of upbringing, hence having a different set of values and ethics. But respect is universal. It's a given for every community in existence. If you don't (or "can't") respect other people's rights, locking yourself alone in a cave might be the best way to go. Or maybe just admit yourself to a loony bin. Because no matter what you think, you are, and will always be, part of a community. And as a member of ANY community, you must learn to respect the rights of your fellows.

Everyone has a right to intellectual property. Respect that.
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10 Latest Comments: View All

Posted by: somewhere_at_yahoo_dot_com
Date and Time: 2006-11-22 08:55:52

I doubt if Abygail Dela Cruz hasn't copy even a bit of idea from anyone's work... I really DOUBT....
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Posted by: hmm_at_yahoo_dot_com
Date and Time: 2006-11-12 07:51:31

I think bill gates must not invent the copy paste action! So that this whole thing intellectual property right will be over....
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Posted by: jeppr0x_at_yahoo_dot_com
Date and Time: 2006-11-01 16:33:48

umm just curious... you said "Everyone has a right to intellectual property. Respect that." i just wanna ask you if you have bought/used any pirated dvd/cd's, clothing or software? if you haven't or don't i applaud your article.
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Posted by: sitefirm_at_yahoo_dot_com
Date and Time: 2006-10-27 01:45:25

sometimes you need to pirate for you to learn and yet lots of us here came from that . :) and the result you turn it into money or careers:)
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Posted by: waerwin2003_at_yahoo_dot_com
Date and Time: 2006-10-25 09:39:27

I totally agree about the argument that design piracy is indeed stealing. Much to the sense of the word "piracy' in general, I must turn a blind eye to this argument and admit that i'm a hypocritical theif since i listen to ripped MP3s and use illegal software everyday. Not that I would dare pass on some guy's design work as my own though.. ;-)
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Posted by: development_at_digital_dash_six_dot_net
Date and Time: 2006-10-23 02:02:59

Very good read. But even you (the author) look for ideas every where so it is a contradicting matter we as developers will never be able to escape. Even if your out side and get inspired. Mother nature designed it first. ;-)

Shaun at Digital-Six.net
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Posted by: kharis1985_at_yahoo_dot_com_dot_sg
Date and Time: 2006-10-11 21:27:47

I think immitation is the beginning of learning. Artists and poets start by immitating their mentors or whoever they consider their idol. One grows from immitation by developing their own sense of style. But somehow one will still be able to notice footprints of the original style from which the new has been inspired.
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Posted by: luwi_at_mozcom_dot_com
Date and Time: 2006-10-09 20:17:54

"my client wants a clone - I need the money." haha that was so classic excuses. i agree with this article but i believe once in our life as a designer/programmer we sometime copy or let say "inspired" or whatever it is just to make our site look good especialy in our rookie years. im not hypocrite all of us fall in this design piracy.
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Posted by: d_poetess_at_yahoo_dot_com
Date and Time: 2006-10-09 06:16:55

This issue about "piracy", as long as web wannabies wants to make a "name" for themselves, will never cease. Although, there are some of those who started as one and learn to have their own style later on. I believe there's no real genius at birth. They learn as they go. I just sometimes wish that they stop claiming it as their own idea.
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Posted by: sixthings_at_brownbatterystudios_dot_com
Date and Time: 2006-10-07 06:17:57

Unsurprisingly, whenever you watch the local news and someone was caught stealing, the most common reason they utter is, "pambili ng gamot/pagkain" or "panggastos sa pamilya" which is just unacceptable, almost as if they did not opt for honest work for the quick-and-easy route. I guess the same is true for desgn piracy: "rippers" are just too lazy to come up with ideas so they copy the work of others. And the ironic thing is, they have the creativity to come up with all sorts of excuses!
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